Pedagogy
noun: pedagogy; plural noun: pedagogies
context: pedagogy.store, qualified freelance teaching and training expertise in the creative sector.
pedagogy: the method and practice of teaching, especially as an academic subject or theoretical concept.
(Oxford University Press n.d. in Oxford Languages retrieved 10/01/26 google.com/search?q=pedagogy+dictionary+definition).
Pedagogical methods structure learning in proven, systematic processes that genuinely accelerate understanding and performance in all teaching and training.
These methods demonstrate how to teach and how to learn most effectively. Educators' experiences show this works best when the learning experience is rich, rewarding, relatable and relevant.
That means extending choice and adding value to learners' courses and curricular consistently and sustainably.
Welcome to Pedagogy at pedagogy.store.
We specialise in affordably developing and delivering bespoke teaching and training in Higher and Professional Education to the creative sector. We work with you, your teams and your policies to meet your objectives and your learners' expectations all the way.
With the University of London, Institute of Education, Professional Certificate in Teaching and Learning in Higher and Professional Education, fellowship of the Higher Education Academy, fifteen years' Senior Lecturing and Course Leadership in HE Colleges and Universities, Pedagogy's founder Mike Villiers-Stuart understands the importance of the student learning experience and delivering high student outcomes and satisfaction.
In addition, Mike has a wealth of award winning, (BAFTA, D&AD, RTS), industry experience in the creative sector from active content creation to corporate consultancy. Thirty years' on-air and on-line production and creative strategy with global brands in programmes, advertising, branding and marketing communications across Europe, Middle East, Africa and Asia.
We combine our expertise, resources and connections to provide bespoke courses, symposiums, modules and sessions to Higher Education courses and corporate clients in the creative industries.
Working to your brief, Pedagogy at pedagogy.store will deliver the Learning Outcomes that you, your staff and students are targeting.
Our Philosophy
At Pedagogy our pedagogy.store teaching philosophy is driven by proven, peer-reviewed and industry accredited teaching and learning methodologies.
That means our educators are learner-centric, focussed on delivering the best possible new knowledge experience by the most effective means.
To that end, our teaching and training draws on published academic theory, current practice and new research to deliver teaching excellence that is up-to-the-moment, engaging and collaborative from personal tutorials to classes and workshops.
Pedagogy and Pedagogy.store teaching and learning optimises extensive creative industries practitioner experience with Higher Education course creation and leadership, including key insights from regulatory authorities like Quality Assurance Agency for Higher Education, (QAA), Office for Students, (OfS), and Advance HE.
Our delivery is always structured to provide your learners with clear objectives, supportive pathways to student success, transparent assessment and winning outcomes.
What We Offer
Tailored Instruction
Bespoke tutorials for individual learning styles, mentoring and continuing professional development.
Collaborative Content
Custom learning plans, modules and workshops to build creative confidence and teamworking skills.
Vocational Skills
Hands-on content creation for digital skills in media production advertising, branding and marketing.
Professional Growth
Symposiums and mini conventions for collaborative practice and networking with industry practitioners.
Pedagogy at pedagogy.store combines published teaching theory and practice with over fifteen years' experience in higher and professional education. Our pedagogy teaches and trains in three alignments: teacher-led, learner-enabled and learner-led. This supportive scaffold grows confidence, encourages collaboration and enables progression.
Teaching and training content is designed and created specifically for you, your teaching and your training requirements. Lectures, seminars and workshops are interactive whether they are on-line or in-person and everything is rooted in the creative sector with creative strategy at the core. Top content celebrates unique case studies, live briefs, linear lectures, studio workshops, hands-on making, collaborations and work placement simulations in:
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Collaborative practice in teamwork and effective team management
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Creative strategy in branding, advertising and marketing communications
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Short form content creation for broadcast media
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Short form content creation for social media
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Digital marketing strategy
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Creative entrepreneurship and starting your own business
Feedback on practice
Kirstie Smith
Marketing Director
Your support, guidance, and collaborative spirit have made all the difference - not just to me, but to countless students who've had the privilege of learning from you.
Gillian Wasser-Waxman
Associate Director
Mike is a professional, creative, enthusiastic, and genuine individual that always goes above and beyond to help his students succeed. Mike contributed greatly to my education and because of him, I feel that I have the necessary tools and knowledge needed to begin my career in marketing. I would highly recommend Mike as an educator as well as a marketing professional.
Oliver Williams
Leadership, Management and Production Consultant
The positive impact you’ve had on many peoples lives is immense.
Core Values
Integrity Matters
In1983, Bananarama and Fun Boy Three covered "It ain't what you do it's the way that you do it... and that's what get's results". This puts values like attitude and style front and centre of the action.
Learner-Centric
Maya Angelou's famous line "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel," is a recipe for best practice in life and education (Angelou, M. 2008. Letter to My Daughter. New York: Random House).
Continuous Improvement
“What's really been getting you stuck is running from the ‘stuckness’ through the cars of your train of knowledge looking for a solution that is out in
front of the train,” (Pirsig, R,1974, Zen and the Art of Motorcycle Maintenance, Vintage). In other words: be creative in your problem solving.
